ABOUT IDR LUXE CONSULTING
IDR Luxe Consulting partners with companies to deliver strategic and branding solutions with a focus on elevating the luxury customer experience. We collaborate with corporate clients and PR agencies seeking to launch new ventures, reimagine existing brands, or create innovative ways to engage ultra–high-net-worth audiences.
Our work also extends to celebrity chefs, where we help build brand awareness for new products, develop recipes for social media campaigns, and design exclusive media events that spark recognition and generate lasting buzz.
Recent projects span a diverse range of luxury and lifestyle initiatives: launching new hotel brands, crafting signature guest experiences, conducting mystery shopping to refine high-end retail service, and designing premium club and lounge environments for hotels and airports. We have also led initiatives in luxury wine cellar sales, introduced distinctive grocery and snack concepts, championed organic and pasture-raised food education, created social media recipe content, and hosted curated culinary events.
SERVICES
UNHW CUSTOMER EXPERIENCE
We specialize in designing products, services, and experiences tailored to the world’s most discerning clientele. Ultra-high-net-worth customers expect more than excellence—they seek rarity, meaning, and personalization in every interaction. We help brands create offerings that inspire loyalty and set them apart.
BRAND POSITIONING
We craft bespoke positioning that elevate brands and hotels into the luxury space, blending refined storytelling, curated experiences, and market insight to captivate discerning audiences. We have rebranded entire brands and led new hotel positionings.
STRATEGY
We build the strategy from white space to design bespoke products, services, and experiences that captivate the world’s most discerning audiences, from shaping concepts, curating exclusive experiences, elevating brands, and guiding market launches.
CELEBRITY CHEF COLLABS
We help clients partner with celebrity Chefs to launch new products, marketing and media strategies, including leveraging talent social media channels to engage new customers, supporting press and media interviews, creative event planning, and finding innovative opportunities to promote the project.
PARTNERSHIPS
We partner with leading brands across industries to identify and curate exclusive opportunities—from one-time signature appearances and high-profile events to long-term sponsorships and bespoke talent collaborations.
LUXURY OPERATIONS
We conduct discreet mystery shopping for luxury brands, providing deep insights into the client journey and service delivery. Our evaluations reveal opportunities to refine experiences, ensuring every interaction meets the highest standards of exclusivity and excellence.
CLIENTS & CHEFS
AMANDA COHEN
GABRIELLE HAMILTON
JOSH WATKINS
PAUL QUI
JEFF MCINNIS
TED ALLEN
DAN KLUGER
PINO LUONGO
JUSTIN SMILLIE
ANTHONY GIGLIO
JIM MEEHAN
PETER MERRIMAN
MICHAEL LAISKONIS
DALE TALDE
FABIO VIVIANI
RICHARD BLAIS
CEDRIC VONGERICHTEN
MATTHEW KENNEY
HIROKO SHIMBO
ANGELA SOSA
BRYAN CASWELL
AUGUST CARDONA
SCOTT CONANT
COREY CHOW
MARCUS SAMUELSSON
WYLIE DUFRESNE
DEB PERELMAN
CARLA HALL
MORIMOTO
JANINE BOOTH
TYLER ANDERSON
JD FRATZKE
SUZANNE VIZETHANN
JEFF BELL
JEHANGIR MEHTA
ASHLEY MERRIMAN
SORAYA CARACCIOLI-KILGORE
DEBORAH VANTRECE
ANTHONY GIGLIO
JIM MEEHAN
CHRIS JAECKLE
SIMONE BONELLI
SANDRA LEE
JASON PFEIFER